Growth Marketing for B2B SaaS

A CMO as a Service acts like a part-time Chief Marketing Officer, offering strategic marketing leadership and expertise. They develop and implement comprehensive marketing strategies, align marketing efforts with business goals, and provide flexible, high-level marketing guidance without the commitment of a full-time executive hire.

• Translate the CEO & the Board’s vision into marketing strategy and objectives
• Identify the resources the business needs to ramp up and realize growth goals
• Assist in outsourcing execution if needed
• Manage the marketing team and continually improve campaign performance
• Provide weekly ROI and key performance indicator (KPI) reports to the CEO and Board.
• Continually innovate ways to reach marketing and sales goals despite challenges

A tactic refers to any specific strategy or deliverable you need, as outlined in our service plans. This could range from a strategic marketing plan, SEO audit, to a detailed advertising campaign proposal, each tailored to meet your unique marketing goals.

Hiring a full-time CMO often involves annual costs ranging from $150,000 to over $300,000, making it a significant investment. Opting for a CMO as a Service offers the same strategic expertise at a fraction of the cost, with added flexibility to scale services to your business needs.

While the primary role of a CMO as a Service is strategic planning and oversight, I can also provide guidance on tactical marketing activities. I help optimize and direct your existing marketing team’s efforts, ensuring that tactical tasks align with the overall strategy.

Absolutely. Startups and small businesses often benefit significantly from a CMO as a Service, as it provides expert marketing leadership and strategic direction without the financial burden of a full-time executive. This service is ideal for businesses looking to scale and establish a strong market presence.

Yes. Our services focus on strategic aspects of marketing, and there are certain areas we don’t cover. Here’s a quick breakdown:

We Do Not Include:

Design services (graphic/web design)
Copywriting for any marketing materials
Directly running or managing campaigns
Social media account management
Content creation (articles, blog posts, etc.)

We Do Include:

Designing overall campaign strategies
Campaign reviews to identify optimization opportunities
Providing tailored guides and best practices
Assisting with technical setups (e.g., marketing automation tools)
Conducting market research
Defining and developing customer profiles
Our goal is to offer strategic guidance and high-level planning to bolster your marketing initiatives

Billing cycles are based on a 31 day period. If you decide to pause your subscription after using the service for 21 days, your billing cycle will freeze, preserving the remaining 10 days of service. You can then reactivate and utilize these remaining days at any point in the future, offering you flexibility and value.

Integration begins with a comprehensive consultation to understand your business goals and challenges. Following this, the CMO as a Service will work closely with your team to develop a strategic plan, set clear objectives, and establish effective communication channels for seamless collaboration.