Glossary of B2B SaaS Terms
Whether you’re a seasoned professional or a newcomer, this glossary is your stepping stone to a profound comprehension of B2B SaaS terminology.
Asset Management
The practice of managing a company’s or individual’s assets, including tangible and intangible assets, to help achieve financial goals.
Benchmarking
The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.
Bootstrapping
The act of building a company from the ground up with personal savings and with little outside investment.
Bridge Loan
A short-term loan that provides immediate cash flow while waiting for longer-term financing.
Business Intelligence (BI)
The use of data analysis tools to make informed business decisions by converting data into actionable intelligence.
CAC (Customer Acquisition Cost)
The cost associated with acquiring a new customer, including all aspects of marketing and sales.
Cap Table (Capitalization Table)
A spreadsheet or table that shows the ownership stakes in a company, including equity shares, preferred shares, and options.
