Glossary of B2B SaaS Terms
Whether you’re a seasoned professional or a newcomer, this glossary is your stepping stone to a profound comprehension of B2B SaaS terminology.
Agile Development
An iterative approach to software development which emphasizes flexibility and customer satisfaction.
CMS (Content Management System)
A software that enables the creation, management, and modification of digital content.
Angel Investor
An individual who provides capital to startups in exchange for ownership equity or convertible debt.
API (Application Programming Interface)
A set of protocols and tools for building software applications that allow different software systems to communicate with each other.
ARR (Annual Recurring Revenue)
The value of the contracted recurring revenue components of your term subscriptions normalized to a one-year period.
Asset Management
The practice of managing a company’s or individual’s assets, including tangible and intangible assets, to help achieve financial goals.
Benchmarking
The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.
Bootstrapping
The act of building a company from the ground up with personal savings and with little outside investment.
