Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira



Activation is the stage in a user’s journey where they complete a specific action or set of actions indicating a successful first interaction with the product. In B2B SaaS, this often includes actions like signing up, setting up an account, or using a core feature of the product, thereby realizing initial value.

Do you want to grow your SaaS?

B2B SaaS Growth Consultant

Hey, I’m Estéfano.  Thank’s for reading my blog! If you are interested in power your SaaS let’s have a meeting.

100% free. No bullshit.

Scroll to Top