Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira

ARR (Annual Recurring Revenue)


ARR (Annual Recurring Revenue) represents the value of the contracted recurring revenue components of your term subscriptions normalized to a one-year period. In B2B SaaS, ARR is a critical metric reflecting the predictable revenue stream generated by subscriptions, providing insight into the financial health and growth potential of the business.

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