Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira

Churn Rate


Churn Rate represents the percentage of customers who stop using a service during a certain timeframe. In B2B SaaS, a low churn rate indicates customer satisfaction and retention, while a high churn rate may signal customer dissatisfaction, hence it’s a crucial metric for assessing business health and customer loyalty.

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