Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira



Freemium is a business model where a basic version of a product or service is offered for free, while additional features or services are available for a price. In B2B SaaS, the freemium model helps attract users, offering them a taste of the service, with the goal of upselling them to a paid version as they realize the product’s value.

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