Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira

Vendor Lock-in


Vendor Lock-in occurs when a customer becomes dependent on a vendor for products and services, unable to easily switch to another vendor without substantial costs, inconvenience, or technical incompatibilities. In B2B SaaS, vendor lock-in is often a concern as it can limit flexibility, bargaining power, and the ability to adopt alternative solutions.

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