Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira


Term Sheet

A non-binding agreement setting forth the basic terms and conditions under which an investment will be made.

Venture Capital (VC)

A type of private equity, a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential.

Pitch Deck

A brief presentation used to provide your audience with a quick overview of your business plan, typically used during meetings with potential investors, customers, or partners.

Private Equity

Capital that is not listed on a public exchange, composed of funds and investors that directly invest in private companies.

Seed Capital

The initial capital used to start a business, often coming from the company founders’ personal assets, friends, or family.

Lean Startup

A methodology for developing businesses and products that aim to shorten product development cycles and rapidly discover if a proposed business model is viable.

Liquidity Event

An event that allows founders and early investors to sell some or all of their shares to the public or another company.

Mezzanine Financing

A hybrid of debt and equity financing that gives the lender the rights to convert to an ownership or equity interest in the company in case of default, after venture capital companies and other senior lenders are paid.

Exit Strategy

A plan devised by a business owner to sell their stake in a company or dispose of it in order to achieve specific objectives.


A sum of money given by an organization, especially a government, for a particular purpose.


An organization designed to help startup companies grow and succeed by providing services like management training or office space.


The practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the internet.


The reduction in ownership percentage and value per share when additional shares are issued.

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.

Due Diligence

An investigation or audit of a potential investment or product to confirm all facts, such as reviewing all financial records, plus anything else deemed material.

Burn Rate

The rate at which a company consumes its capital or resources before generating positive cash flow.

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