Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira

B2B SaaS Terms

Navigate the complex landscape of Software as a Service (SaaS) with our comprehensive Glossary of SaaS Terminology. Uncover precise definitions, real-world applications, and insightful explanations of key SaaS terms and acronyms. Whether you’re a SaaS veteran or a newcomer, our glossary is designed to enhance your understanding and provide a clear roadmap through the intricate world of SaaS vernacular. Stay informed and empower your decision-making with this invaluable SaaS terminology resource.


An HTTP callback or HTTP POST that occurs when something happens; a simple event-notification via HTTP POST.


A product or service produced by one company that other companies rebrand to make it appear as if they had made it.


An individual, group, or organization that has an interest or concern in an organization and can affect or be affected by the organization’s actions, objectives, and policies.

Term Sheet

A non-binding agreement setting forth the basic terms and conditions under which an investment will be made.


The amount of data sent and received by visitors to a website, often used as a measure of website popularity or engagement.


The practice of encouraging customers to purchase a comparable higher-end product than the one in question.

User Interface (UI) Design

The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

Vendor Lock-in

A situation in which a customer using a product or service cannot easily transition to a competitor’s product or service.

Venture Capital (VC)

A type of private equity, a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential.

Vertical SaaS

Vertical SaaS offers tailored software solutions for specific industries, addressing unique market needs and promoting operational efficiency.

Serverless Computing

A cloud computing execution model where the cloud provider runs the server, and dynamically manages the allocation of machine resources.


The creation of a virtual version of something, such as a server, storage device, network or even an operating system.

Software License

A legal instrument governing the use or redistribution of software, specifying the rights of the users and the responsibilities of the licensors.

Responsive Design

A design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.


An architecture in which a single instance of a software application serves multiple customers, known as tenants.


Software that is installed and run on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm or cloud.


The ability of a system, network, or process to handle a growing amount of work or its potential to be enlarged to accommodate that growth.

PaaS (Platform as a Service)

A cloud computing service that provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure.

Seed Capital

The initial capital used to start a business, often coming from the company founders’ personal assets, friends, or family.

Pitch Deck

A brief presentation used to provide your audience with a quick overview of your business plan, typically used during meetings with potential investors, customers, or partners.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Private Equity

Capital that is not listed on a public exchange, composed of funds and investors that directly invest in private companies.

Exit Strategy

A plan devised by a business owner to sell their stake in a company or dispose of it in order to achieve specific objectives.


A pricing strategy where a product or service is provided free of charge, but a premium is charged for additional features, services, or virtual goods.

Mezzanine Financing

A hybrid of debt and equity financing that gives the lender the rights to convert to an ownership or equity interest in the company in case of default, after venture capital companies and other senior lenders are paid.

Go-to-Market Strategy

The plan of an organization, utilizing their inside and outside resources, to deliver a unique value proposition to customers and achieve competitive advantage.


An architectural style that structures an application as a collection of loosely coupled, independently deployable services.


A sum of money given by an organization, especially a government, for a particular purpose.

Hybrid Cloud

A cloud computing environment that uses a mix of on-premises, private cloud, and third-party public cloud services with orchestration between the two platforms.


An organization designed to help startup companies grow and succeed by providing services like management training or office space.


The fundamental facilities and systems serving a country, city, or area, including the services and facilities necessary for its economy to function.


The process of combining different systems, applications, or data sets to work together as a coherent whole.

Lean Startup

A methodology for developing businesses and products that aim to shorten product development cycles and rapidly discover if a proposed business model is viable.

Liquidity Event

An event that allows founders and early investors to sell some or all of their shares to the public or another company.


The practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the internet.

Customer Journey

The process that a customer goes through when interacting with a company or brand, from the first point of contact to the final purchase or interaction.


A set of practices that combines software development and IT operations to shorten the system development lifecycle and provide continuous delivery.


The reduction in ownership percentage and value per share when additional shares are issued.

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.

DR (Disaster Recovery)

A set of policies and procedures to enable the recovery or continuation of vital technology infrastructure and systems following a natural or human-induced disaster.

Due Diligence

An investigation or audit of a potential investment or product to confirm all facts, such as reviewing all financial records, plus anything else deemed material.

End User

The person who actually uses a product or service, in contrast to those who developed or sell it.


The process of turning a website visitor into a customer or taking a desired action on a webpage.

Asset Management

The practice of managing a company’s or individual’s assets, including tangible and intangible assets, to help achieve financial goals.


The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.

Big Data

The practice of analyzing large datasets to uncover insights, trends, and patterns which can help businesses make informed decisions.

Burn Rate

The rate at which a company consumes its capital or resources before generating positive cash flow.

A/B Testing

A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.

Churn Rate

The percentage of customers who stop using a company’s product or service during a certain timeframe.


The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.


The stage in a user’s journey where they complete a specific action or set of actions that indicate a successful first interaction with the product.

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