Webhook
An HTTP callback or HTTP POST that occurs when something happens; a simple event-notification via HTTP POST.
Product
Workflow Automation
The design, execution, and automation of workflows to streamline processes and enhance efficiency.
User Interface (UI) Design
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
UX/UI (User Experience/User Interface)
The overall experience a user has with a product, especially in terms of how easy or pleasing it is to use, along with the design of interfaces to optimize user interaction.
Vendor Lock-in
A situation in which a customer using a product or service cannot easily transition to a competitor’s product or service.
Open Source Software
Software for which the original source code is made freely available and may be redistributed and modified.
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Product-Market Fit
The degree to which a product satisfies a strong market demand and meets the needs of a specific market segment.
Quality Assurance (QA)
The process of ensuring that products meet specified requirements and are free of bugs or defects.
Responsive Design
A design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.
Scalability
The ability of a system, network, or process to handle a growing amount of work or its potential to be enlarged to accommodate that growth.
Multi-tenancy
An architecture in which a single instance of a software application serves multiple customers, known as tenants.
Integration
The process of combining different systems, applications, or data sets to work together as a coherent whole.
Machine Learning
A type of artificial intelligence that allows systems to learn from data rather than through explicit programming.
Data Warehousing
A centralized repository for storing large volumes of data from multiple sources.
End User
The person who actually uses a product or service, in contrast to those who developed or sell it.
Engagement
The level of interaction and involvement that a user has with a product or service.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
ERP (Enterprise Resource Planning)
A type of software that organizations use to manage day-to-day activities such as accounting, procurement, project management, and manufacturing.
A/B Testing
A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.
Activation
The stage in a user’s journey where they complete a specific action or set of actions that indicate a successful first interaction with the product.
Asset Management
The practice of managing a company’s or individual’s assets, including tangible and intangible assets, to help achieve financial goals.
Benchmarking
The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.
Big Data
The practice of analyzing large datasets to uncover insights, trends, and patterns which can help businesses make informed decisions.
Business Intelligence (BI)
The use of data analysis tools to make informed business decisions by converting data into actionable intelligence.
CMS (Content Management System)
A software that enables the creation, management, and modification of digital content.
