Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira



An HTTP callback or HTTP POST that occurs when something happens; a simple event-notification via HTTP POST.

User Interface (UI) Design

The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

Vendor Lock-in

A situation in which a customer using a product or service cannot easily transition to a competitor’s product or service.

Responsive Design

A design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.


The ability of a system, network, or process to handle a growing amount of work or its potential to be enlarged to accommodate that growth.


An architecture in which a single instance of a software application serves multiple customers, known as tenants.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.


The process of combining different systems, applications, or data sets to work together as a coherent whole.

End User

The person who actually uses a product or service, in contrast to those who developed or sell it.


The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.

Big Data

The practice of analyzing large datasets to uncover insights, trends, and patterns which can help businesses make informed decisions.

A/B Testing

A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.


The stage in a user’s journey where they complete a specific action or set of actions that indicate a successful first interaction with the product.

Asset Management

The practice of managing a company’s or individual’s assets, including tangible and intangible assets, to help achieve financial goals.

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