Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira



A product or service produced by one company that other companies rebrand to make it appear as if they had made it.


The amount of data sent and received by visitors to a website, often used as a measure of website popularity or engagement.


The practice of encouraging customers to purchase a comparable higher-end product than the one in question.

Pitch Deck

A brief presentation used to provide your audience with a quick overview of your business plan, typically used during meetings with potential investors, customers, or partners.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.


A pricing strategy where a product or service is provided free of charge, but a premium is charged for additional features, services, or virtual goods.

Go-to-Market Strategy

The plan of an organization, utilizing their inside and outside resources, to deliver a unique value proposition to customers and achieve competitive advantage.


The process of turning a website visitor into a customer or taking a desired action on a webpage.

Customer Journey

The process that a customer goes through when interacting with a company or brand, from the first point of contact to the final purchase or interaction.

End User

The person who actually uses a product or service, in contrast to those who developed or sell it.

A/B Testing

A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.


The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.


The stage in a user’s journey where they complete a specific action or set of actions that indicate a successful first interaction with the product.


The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.

Churn Rate

The percentage of customers who stop using a company’s product or service during a certain timeframe.

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