Whitelabel
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Marketing
SME (Small to Medium Enterprise)
A business with a small to medium number of employees, often categorized by various other factors including revenue and assets.
Subscription Model
A business model where a customer pays a recurring price at regular intervals to access a product or service.
Traffic
The amount of data sent and received by visitors to a website, often used as a measure of website popularity or engagement.
Upselling
The practice of encouraging customers to purchase a comparable higher-end product than the one in question.
Retention
The act of keeping customers engaged and active with a product or service over time.
Return on Ad Spend (ROAS)
A marketing metric that measures the gross revenue generated for every dollar spent on advertising.
ROI (Return on Investment)
A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Search Engine Optimization (SEO)
The practice of optimizing a website to increase its visibility on search engines and attract organic traffic.
Paywall
A feature used to restrict access to content via a paid subscription.
Pitch Deck
A brief presentation used to provide your audience with a quick overview of your business plan, typically used during meetings with potential investors, customers, or partners.
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Product-Market Fit
The degree to which a product satisfies a strong market demand and meets the needs of a specific market segment.
Freemium
A pricing strategy where a product or service is provided free of charge, but a premium is charged for additional features, services, or virtual goods.
Go-to-Market Strategy
The plan of an organization, utilizing their inside and outside resources, to deliver a unique value proposition to customers and achieve competitive advantage.
Growth Hacking
Techniques and strategies for generating significant growth with minimal expenditure.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Conversion
The process of turning a website visitor into a customer or taking a desired action on a webpage.
CRM (Customer Relationship Management)
A technology for managing a company’s relationships and interactions with customers and potential customers.
CSM (Customer Success Management)
The practice of ensuring customers achieve their desired outcomes while using your product or service.
Customer Journey
The process that a customer goes through when interacting with a company or brand, from the first point of contact to the final purchase or interaction.
End User
The person who actually uses a product or service, in contrast to those who developed or sell it.
Engagement
The level of interaction and involvement that a user has with a product or service.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
CLV (Customer Lifetime Value)
The total worth of a customer to a business over the entirety of their relationship.
A/B Testing
A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.
Acquisition
The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.
Activation
The stage in a user’s journey where they complete a specific action or set of actions that indicate a successful first interaction with the product.
Benchmarking
The process of comparing a company’s performance metrics to industry standards or best practices to gauge its relative performance.
Business Intelligence (BI)
The use of data analysis tools to make informed business decisions by converting data into actionable intelligence.
CAC (Customer Acquisition Cost)
The cost associated with acquiring a new customer, including all aspects of marketing and sales.
Churn Rate
The percentage of customers who stop using a company’s product or service during a certain timeframe.
