Whitelabel
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Sales
SLA (Service Level Agreement)
A contract between a service provider and a customer that specifies, usually in measurable terms, what services the provider will furnish.
SME (Small to Medium Enterprise)
A business with a small to medium number of employees, often categorized by various other factors including revenue and assets.
Software License
A legal instrument governing the use or redistribution of software, specifying the rights of the users and the responsibilities of the licensors.
Subscription Model
A business model where a customer pays a recurring price at regular intervals to access a product or service.
Total Cost of Ownership (TCO)
The estimate of all direct and indirect costs associated with an asset or acquisition over its entire life cycle.
Upselling
The practice of encouraging customers to purchase a comparable higher-end product than the one in question.
Vendor Lock-in
A situation in which a customer using a product or service cannot easily transition to a competitor’s product or service.
Vertical SaaS
Vertical SaaS offers tailored software solutions for specific industries, addressing unique market needs and promoting operational efficiency.
Retention
The act of keeping customers engaged and active with a product or service over time.
SaaS (Software as a Service)
A cloud computing model where software applications are provided over the internet on a subscription basis.
Paywall
A feature used to restrict access to content via a paid subscription.
Freemium
A pricing strategy where a product or service is provided free of charge, but a premium is charged for additional features, services, or virtual goods.
Go-to-Market Strategy
The plan of an organization, utilizing their inside and outside resources, to deliver a unique value proposition to customers and achieve competitive advantage.
Growth Hacking
Techniques and strategies for generating significant growth with minimal expenditure.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
MRR (Monthly Recurring Revenue)
The amount of revenue a subscription-based business receives per month.
Conversion
The process of turning a website visitor into a customer or taking a desired action on a webpage.
CRM (Customer Relationship Management)
A technology for managing a company’s relationships and interactions with customers and potential customers.
CSM (Customer Success Management)
The practice of ensuring customers achieve their desired outcomes while using your product or service.
Customer Journey
The process that a customer goes through when interacting with a company or brand, from the first point of contact to the final purchase or interaction.
Acquisition
The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.
ARR (Annual Recurring Revenue)
The value of the contracted recurring revenue components of your term subscriptions normalized to a one-year period.
CAC (Customer Acquisition Cost)
The cost associated with acquiring a new customer, including all aspects of marketing and sales.
Churn Rate
The percentage of customers who stop using a company’s product or service during a certain timeframe.
CLV (Customer Lifetime Value)
The total worth of a customer to a business over the entirety of their relationship.
