Estéfano Oliveira Pereira - Growth Business Consultant

Estéfano Oliveira



A product or service produced by one company that other companies rebrand to make it appear as if they had made it.

Software License

A legal instrument governing the use or redistribution of software, specifying the rights of the users and the responsibilities of the licensors.


The practice of encouraging customers to purchase a comparable higher-end product than the one in question.

Vendor Lock-in

A situation in which a customer using a product or service cannot easily transition to a competitor’s product or service.

Vertical SaaS

Vertical SaaS offers tailored software solutions for specific industries, addressing unique market needs and promoting operational efficiency.


A pricing strategy where a product or service is provided free of charge, but a premium is charged for additional features, services, or virtual goods.

Go-to-Market Strategy

The plan of an organization, utilizing their inside and outside resources, to deliver a unique value proposition to customers and achieve competitive advantage.


The process of turning a website visitor into a customer or taking a desired action on a webpage.

Customer Journey

The process that a customer goes through when interacting with a company or brand, from the first point of contact to the final purchase or interaction.

Churn Rate

The percentage of customers who stop using a company’s product or service during a certain timeframe.


The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.

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