Glossary of B2B SaaS Terms
Whether you’re a seasoned professional or a newcomer, this glossary is your stepping stone to a profound comprehension of B2B SaaS terminology.
Cap Table (Capitalization Table)
A spreadsheet or table that shows the ownership stakes in a company, including equity shares, preferred shares, and options.
A/B Testing
A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.
Churn Rate
The percentage of customers who stop using a company’s product or service during a certain timeframe.
Acquisition
The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.
Cloud Computing
The delivery of computing services, including software, storage, and processing power, over the internet.
Activation
The stage in a user’s journey where they complete a specific action or set of actions that indicate a successful first interaction with the product.
CLV (Customer Lifetime Value)
The total worth of a customer to a business over the entirety of their relationship.
Agile Development
An iterative approach to software development which emphasizes flexibility and customer satisfaction.
CMS (Content Management System)
A software that enables the creation, management, and modification of digital content.
