Glossary of B2B SaaS Terms
Whether you’re a seasoned professional or a newcomer, this glossary is your stepping stone to a profound comprehension of B2B SaaS terminology.
Bridge Loan
A short-term loan that provides immediate cash flow while waiting for longer-term financing.
Business Intelligence (BI)
The use of data analysis tools to make informed business decisions by converting data into actionable intelligence.
CAC (Customer Acquisition Cost)
The cost associated with acquiring a new customer, including all aspects of marketing and sales.
Cap Table (Capitalization Table)
A spreadsheet or table that shows the ownership stakes in a company, including equity shares, preferred shares, and options.
A/B Testing
A method used to compare two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or other relevant metrics.
Churn Rate
The percentage of customers who stop using a company’s product or service during a certain timeframe.
Acquisition
The process of acquiring new customers or clients for the business, crucial for the growth and sustainability of a B2B SaaS company.
Cloud Computing
The delivery of computing services, including software, storage, and processing power, over the internet.
